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Double up to save 33% and fast-track your social media and content marketing skills. Gain two globally recognized certifications and get focused, specialised skills that are applicable right away. Learn online in bite-sized interactive learning units.
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12 years delivering excellence
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More than mere 'lessons', this course bundle is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media and content marketing means today. Exam completion of both courses leads to 2 Associate Level Certifications.
↗ 10 Interactive Modules.
↗ 2 Associate Certifications.
↗ 10+13 Hours self-paced learning content.
↗ Practical Toolkits and Templates.
↗ FREE DMI Membership included.
↗ Social Listening ↗ Social Intelligence
↗ Social Media Marketing
↗ Social Community Building
↗ Brand Storytelling ↗ Building Personas
↗ Enhancing Creativity ↗ Content Marketing
↗ Strategic Thinking
↗ Brief Development ↗ SEO Marketing Concepts
↗ Keyword Research ↗ Content Creation
↗ Connecting Content with Audiences
↗ Measuring Content ↗ Channel Promotion
↗ Content Audit
These short courses are DMI Tracks, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.
SOCIAL MEDIA MARKETING
5 Modules • Approx 13 hours Learning Content
Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.
Knowledge Gain:
Gaining Insight with Social Research Key Concepts of Social Selling Understanding Your Buyer Building Customer Personas Social Listening and Social Intelligence
Tools Included:
Case Study/Webinar:
Glossier (Skincare & Beauty)
Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.
Knowledge Gain
Purpose of Content Marketing Content Creation & Repurposing Creating and Curating Content for Social Selling Developing Your Brand Story Essential Skills: Project Management
Tools Included:
Case Study/Webinar:
Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.
Knowledge Gain:
Graphic Design Best Principles Design Foundations: Brand Guidelines and Consistency Enhancing Your Creativity The Power of Design-Led Content Marketing Essential Skills: Designing & Building Graphics
Case Study/Webinar:
Expert Insights:
Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.
Knowledge Gain:
Matching Content with the Right Channels Content Scheduling and Promotion Adding Insight for Buyers Sharing Content to Build Engagement Essential Skills: Becoming a Strategic Thinker
Tools Included:
Case Study/Webinar:
CMO Webinar: Planning for the Future of Marketing
Expert Insights:
For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)
Knowledge Gain:
Building and Engaging Your Network Strengthening Buyer Relationships, and deeper post-sales relationships Increasing Conversions using Social Tools and Techniques The Basics of CX and assessing CX Upselling and Cross-Selling
Case Study/Webinar:
Expert Insights:
CONTENT MARKETING
5 Modules • Approx 10 hours Learning Content
We teach you how to conduct detailed customer persona research, and identify the right ‘on-page’ content strategy for your website.
Knowledge Gain:
Purpose of Content Marketing Buyer Personas Social Media Demographics Guide for Digital Marketers Developing a Brief SEO Content Marketing Concepts
Toolkits included:
Expert Insights:
Nail Your Content Strategy with Kate Talbot
Your website is more than just words on a page. In this module, you’ll learn how to use the right language that brings traffic to your website, and increases your revenue.
Knowledge Gain:
Keyword Research 5 Usability Principles That Make Visitors Stick
Toolkits included:
Case Study/Webinar:
Voice Search with Clark Boyd (podcast)
Celebrate your brand by telling your own story. Ask your audience to share, like and engage. In this module we show you how to understand which messages work best for your customers.
Knowledge Gain:
Content Creation and Repurposing Enhancing Your Creativity Your Brand Story Creating Great Content to Connect with Youth Audiences
Toolkits included:
Case Study/Webinar
Expert Insights:
From email to social media, in this module you’ll learn how to organize and measure your content output. You also get a range of toolkits designed to help you manage your content marketing efficiently.
Knowledge Gain:
Content Scheduling and Promotion How to Build an Influencer Marketing Strategy Successful Collaboration Inbound Channels: Social and Content
Toolkits included:
Case Study/Webinar:
Expert Insights:
How AccuWeather uses social media to distribute content and engage users
A great content strategy can take your message far and wide quickly. We show you how to measure and understand what messages are working – and where.
Knowledge Gain:
Measuring Content Performance Evaluating the Performance of SEO Content Content Audit Checklist The Best Social Media Metrics to Focus On
Toolkits included:
Expert Insights:
Using Analytics to Boost Content with Stephen Walsh
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 165,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
2 globally recognized certifications
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
Digital Marketing Institute has 165,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Our 165,000+ Members work for companies like:
The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
How much does this short course bundle cost?
The course fee is $670.
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to get actionable skills quickly and attain 2 globally recognized certifications.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
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Members say their course has had a positive impact on their career
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Alumni Promoted upon completion of DMI Course
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