DMI TRACK
Paid Search (PPC) Course
This short online PPC course will fast-track your Paid Search expertise. You will quickly acquire essential skills in Search Marketing, eCommerce, PPC Campaign optimization and you’ll learn how to visualize and present results.
The Global Authority
12 years delivering excellence
165,000 + Members
Join a global community
Associate Certification
Globally recognized
Includes DMI Membership
FREE with all courses
Paid Search Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the search marketing and paid media.
↗ 4 Interactive Modules.
↗ Associate Level Certification.
↗ 8 Hours self-paced learning content.
↗ Practical Toolkits and Templates.
↗ FREE DMI Membership included.
Key skills and competencies you will gain
↗ Paid Media ↗ Productivity
↗ Data Analysis and Forecasting
↗ Problem-Solving
↗ Visualizing & Reporting Data ↗ Presentation Skills
↗ Managing & Improving Campaigns ↗ eCommerce
This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.
What you'll learn
4 Modules • Approx 8 hours Learning Content
Module 1 - Search Marketing and eCommerce
1hr 31mins
Develop your knowledge of PPC by focusing on search marketing and eCommerce.
Knowledge Gain:
Paid vs Organic Search - Striking the Right Balance Best Alternatives to Google Analytics 5 of the Best eCommerce Platforms A Quick-Start Guide to Google Shopping Marketing on Amazon: A Major Rival for Google?
Case Study:
eCommerce Webinar: eCommerce and Content Insights with Marijana Kay
Expert Insights:
Savvy Insights into Google Ads
Module 2 - Productivity and Creating Optimized Campaigns
1hr 48mins
Step further into PPC by learning how to create optimized campaigns. You’ll also look at how to increase your productivity, to help you achieve your goals.
Knowledge Gain:
Increasing Your Productivity at Work Creating a Paid Search Campaign
Case Study:
- ASOS: Setting the Trend with Innovative Digital Strategies
Toolkits:
- Google Ads Creator Template
- Five Steps to Picking Profitable Keywords
- PPC Campaign Toolkit
Module 3 - Managing and Improving Campaigns
2hr 10mins
Develop your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics.
Knowledge Gain:
Managing a Paid Search Campaign BudgetOptimizing a Paid Search Campaign
Toolkits:
Media Budget Tracker
Expert Insights:
- Optimizing a Paid Search Campaign
- Omnichannel Marketing
Module 4 - Visualizing and Presenting Results
2hr 45mins
Learn how to visualize and present the results of your PPC campaigns.
Knowledge Gain:
Reporting on the Success of a Paid Search Campaign The Best New Analytics Tools for Digital MarketingReporting, Visualization, and Presenting DataImproving Your Presentation: Skills
Toolkits:
- Targets and KPIs - Essential Toolkit
- Master your Presentations
- Funnel Conversion Reporting Toolkit
Expert Insights:
- Watch & Learn: Excel Walkthroughs with Cathal Melinn
- Digital Channels
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 165,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.
165,000+ Members trust DMI
to Progress their Career
165,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 165,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 165,000+ Members work for companies like:
Globally recognized certification
The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions
How much does this Paid Search short course cost?
The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Paid Search.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals Paid Media. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
Buy Now
Become a Certified Digital Marketing Associate
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
90%
Members say their course has had a positive impact on their career
200+ 5 Star Customer Reviews
81%
Alumni Promoted upon completion of DMI Course