Digital Marketing Essentials Course

Designed for non-marketers seeking to understand why digital is disrupting and transforming businesses of all types today. Learn about digital consumer behavior and the customer journey, social media, the changed buying process, social selling, websites, email, and the digital mindset.

Google Review
Global Authority

The Global Authority

12 years delivering excellence


165,000 + Members

Join a global community


Associate Certification

Globally recognized


Includes DMI Membership

FREE with all courses

Digital Marketing Essentials


Shape Enrollment deadline

Buy Now for $445 Pay in Installments

Course Overview



6 Hours Self Paced Learning



Enroll by



100% Online - On Demand



Associate Certification

Training more than 2 people?

Get team access to elite digital marketing training

Try Tracks for Enterprise

Digital Marketing Essentials Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core foundations of digital marketing.

6 Interactive Modules.                                                  Associate Level Certification.
 6 Hours self-paced learning content.                          FREE DMI Membership included.
Practical Toolkits and Templates.

6 Interactive Modules.
Associate Level Certification.
 6 Hours self-paced learning content.
Practical Toolkits and Templates.
FREE DMI Membership included.

Key skills and competencies you will gain

Customer Journeys Web Concepts and Terminology User Experience Social Media

Social Customer Service Data Security Data Analytics Reporting Data

↗ Customer Journeys   ↗ User Experience
↗ Web Concepts and Terminology 
↗ Social Media
↗ Data Security   ↗ Social Customer Service
↗ Data Analytics   ↗ Reporting Data

What you'll learn

6 Modules • Approx 6 hours Learning Content

Module 1 - The Digital Opportunity 1hr 6mins

Explore the new consumer journey to purchase. Where are the opportunities for your brand? Here we talk about digital touch points, digital disruption and transformation – and what this means for you.

Knowledge Gain:

Key Concepts of Digital Customer Behavior Customer Journey Influencing Decisions Identify Digital Opportunities 


Buyer Persona Template

Expert Insights:

The Best Digital Marketing Channels with Mark Evans

Module 2 - Websites and Email 1hr 3mins

Learn about key web concepts and terminology, how to create an online presence and what works for your brand. We’ll take your through the basics of simple but effective web design and eCommerce.

Knowledge Gain:

Online Presence Design and UX   Customer Journey and Conversions   Email Marketing  


Email Content and Copywriting Checklist

Case Studies/Webinar:

  • The Skimm: Disrupting News Media and Making Email Cool Again
  • Email Marketing Strategy - The Ultimate Blueprint
Module 3 - Social Media & Social Selling 1hr 3mins

We explore the bigger platforms including LinkedIn, Facebook, Twitter, Instagram and Snapchat. Then, a look at social advertising and how it allows for pinpoint targeting.

Knowledge Gain:

Social Media Platforms Benefits of Social Media for Business Personal Branding Social Media Audiences 


How to Manage your Online Reputation

Case Study:

Glossier: A Thoroughly Modern Beauty Brand

Expert Insights:

Brian Lavery (AccuWeather) on Data and GDPR

Module 4 - Social Customer Service 59mins

Here you get tactics, techniques, approaches, best practices and customer-friendly digital tricks. Explore online complaints handling, reporting mechanisms, negative feedback and reviews.

Knowledge Gain:

Social Customer Service Brand Management Benefits of Digital Tools 

Expert Insights:

Facebook Messenger Marketing and Chatbots, with Larry Kim

Module 5 - Digital Challenges and Risks 58mins

We cover data protection, cyber-security, identity theft, malware and hacking. We also cover important regulatory information – laws and guidelines, GDPR, data security and collection.

Knowledge Gain:

Minimizing Risks within Digital   Using Policies, Guidelines, Data Protection Relevant Laws and Guidelines 

Case Study/Webinar:

  • Data Privacy - Guidance for Practitioners
  • Johnson & Johnson: Big Pharma Pioneers on the Front Line
Module 6 - Digital Mindset 53mins

Learn about S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs). The Digital Mindset means you think digital first.

Knowledge Gain:

Using Digital to Achieve Business Goals   Agile Thinkng Data Metrics and Analytics Nurturing a Digital Mindset and Cuture 

Case Study/Webinar:

  • Gimlet Media - Leading the Podcast Industry to its Golden Era
  • Agile Thinking in Managing Projects
  • Facebook: Shaping the Digital Future

Expert Insights:

The Economist Group White Paper: Talent and Technology in 2020 and beyond


Members say their course has had a positive impact on their career

Google Review

200+ 5 Star Customer Reviews


of our members have been promoted after completing one of our courses.

Global Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 165,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.

165,000+ Members trust DMI
to Progress their Career

165,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 165,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend... 

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 165,000+ Members work for companies like:

Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How much does this qualification cost?

The Foundation Certificate in Digital costs $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments

Where will my qualification be recognized?

The Digital Marketing Institute is the global certification body for digital marketing and selling education. Exclusively designed by practicing digital practitioners, the Foundation Certificate in Digital carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

How is the digital marketing essentials course assessed?

The Foundation Certificate in Digital is assessed by a one-hour exam administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. 

The exam includes a range of different question formats. You must achieve a minimum of 60% to pass the exam. 

The cost of the exam is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Is this digital marketing course technical?

In short, no! The Foundation Certificate in Digital is at an associate level and focuses on the fundamentals of digital technology. You will learn how digital is applied within a business, which digital channels to use and you will understand the commercial aspect of online marketing.

Who should take this digital marketing course?

Anyone with an interest in understanding the fundamentals of digital can apply for the Foundation Certificate in Digital. 

A background in a related discipline is not required as the Foundation Certificate in Digital is designed to help you understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business. It is the perfect certification to boost your career and is ideal for a range of roles such as customer service, IT, HR, finance, sales, admin or anyone working with data or using digital channels. The only prerequisite is that you want to gain an understanding of digital and enhance your role within a team and business.

Upon successful completion, you will become a Certified Digital Marketing Associate.

Buy Now

Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game

Buy Now

Join 165,000+ members


Buy Now


Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews


Alumni Promoted upon completion of DMI Course


Pay in 3 easy installments

$185 / mo

Pay in installments

Buy Now

Join 165,000+ members


Buy Now


Pay in 3 easy installments

$185 / mo

Pay in Installments