Drive data led sales and deliver world class
e-commerce experiences.

Double up to save 33% and fast track your eCommerce and Data Analytics skills. Uncover the insight behind your data, collecting and processing your data, improve Conversion Rates, and how to deliver the right message to the right customer, plus much more.

13 Hours • Online • Self-Paced

Modules Include

  • eCommerce
  • Customer Experience
  • Principals of UX
  • and more...

11 Hours • Online • Self-Paced

Modules Include

  • Data Analytics
  • Data Cleansing
  • Collecting and Processing Data
  • and more...

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Associate Certification

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Includes DMI Membership

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Buy Bundle for $670

eCommerce + Data & Web Analytics Bundle

$670 $890 $1,210 £710 €790 $1,290

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Course Overview



11+11 Hours Self Paced Learning



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100% Online - On Demand



2 Associate Certifications

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eCommerce + Data & Web Analytics Bundle Overview

More than mere 'lessons', this course bundle is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what eCommerce and Data & Web Anayltics means today. Exam completion of both courses leads to 2 Associate Level Certifications.

 10 Interactive Modules.                                                   2 Associate Level Certifications.
11+11 Hours self-paced learning content.                      FREE DMI Membership included.
Practical Toolkits and Templates.

 10 Interactive Modules.
 2 Associate Level Certifications.
 11+11 Hours self-paced learning content.
Practical Toolkits and Templates.
FREE DMI Membership included.

Key skills and competencies you will gain

Principles of UX eCommerce Inbound and Outbound Channels Agile Thinking

Collecting and Processing Data Data Cleansing Data Analysis and Forecasting Problem-Solving

Customer Experience Conversion Optimization

Data Security Presentation Skills Visualizing and Reporting Data Agile Thinking

↗ Principles of UX   ↗ eCommerce
↗ Inbound and Outbound Channels 
↗ Conversion Optimization   ↗ Agile Thinking
↗ Customer Experience   

↗ Collecting and Processing Data   ↗ Data Cleansing
↗ Data Analysis and Forecasting 
↗ Problem-Solving
↗ Data Security   ↗ Building Personas
↗ Visualizing and Reporting Data   ↗ Agile Thinking

These short courses are DMI Tracks, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.


What you'll learn

5 Modules • Approx 11 hours Learning Content

Module 1 - Websites and UX 2h 56mins

Understand how the design of your website can effect on how your customer choose to buy from you.

Knowledge Gain:

Key Features of E-Commerce Websites   Importance of User Experience   The Principles of UX Design  

Toolkits included:

  • UX Writing for eCommerce Sites: A Practical Guide

Case Study/Webinar:

  • Setting up an eCommerce Business
  • Amazon and eBay: Learning from the Online Retail Giants
  • ASOS: Setting the Trend with Innovative Digital Strategies
Module 2 - SEM and Sales Channels 2h 37mins

Before your customers buy, they first have to find you. In this module you’ll how to attract your customers using search, social media and other digital tools.

Knowledge Gain:

Inbound Channels: Search Engine Marketing  Optimizing a Paid Search Campaign   Inbound Channels: Email, Affiliate, and Automation  

Toolkits included:

  • Content and Channel Matrix Template
  • A Quick-Start Guide to Google Shopping

Expert Insights:

  • SEO Content and Social Media
  • Optimizing a Paid Search Campaign
  • How to Drive Sales with Affiliate Marketing
Module 3 - Traffic, Awareness and Consideration Channels 1h 37mins

Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.

Knowledge Gain:

Inbound Channels: Social and Content   Outbound Channels: Display and Video Advertising The Best Social Media Metrics to Focus on 

Toolkits included:

  • Buyer Persona Template
  • Digital Marketing Budgets - The Full Toolkit

Expert Insights:

The Best Digital Marketing Channels with Mark Evans

Module 4 - Conversion Rate Optimization 2h 12mins

How do you turn users to customers? We show you how to set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business.

Knowledge Gain:

Creating E-Commerce Conversion Opportunities   A Complete Guide to eCommerce Conversion Optimization Reduce Your Shopping Cart Abandonment Rates  

Toolkits included:

  • Targets and KPIs - Your Essential Toolkit
  • Funnel Conversion Reporting Toolkit
  • Channel Performance Tracker

Case Study/Webinar

Booking.com: A 5-Star Marketing Performance

Expert Insights:

Omni-Channel Marketing with Derek Liddy

Module 5 - Improving the Customer Experience 1h 59mins

This module teaches you how to understand and maximise customer satisfaction. You’ll learn how to map the customer experience and adapt your business and website to suit their needs.

Knowledge Gain:

The Basics of CX   Agile Thinking  Changing the Customer Experience Enhancing Your Creativity 

Toolkits Included:

  • Seasonal Planning Checklist and Calendar
  • One-Year Gantt Calendar Template

Case Study/Webinar:

  • Glossier: A Thoroughly Modern Beauty Brand
  • eCommerce Webinar Q & A

Expert Insights:

Optimizing an eCommerce Website: Design and UX


What you'll learn

5 Modules • Approx 11 hours Learning Content

Module 1 - Data and Analytics Fundamentals 3h 37mins

Uncover the insight behind your data. This module brings you through data basics and how to get the most out of the data you already have at your fingertips.

Knowledge Gain:

Understanding Data & Analytics Fundamentals Best Alternatives to Google Analytics Big Data and Data Mining Machine Learning, AI, Analysis Types, and Forecasting 

Tool Walkthroughs:

  • Google Analytics
  • Moz
  • Google Search Console
  • Facebook Ads Management and Facebook Business Manager
  • Facebook Insights
  • LinkedIn Campaign Manager and LinkedIn Analytics

Case Study:


Expert Insights:

Some Inspiring Uses of AI in Digital Marketing

Module 2 - Data Collection and Data Privacy 2h 18mins

Learn how to manage, store and use data in a way that keeps your customer privacy at the heart of your business.

Knowledge Gain:

Preparing and Managing Data Agile Thinking  Adaptability in the Workplace  

Case Studies:

  • Salesforce
  • Slack

Expert Insights:

  • The Risks with Digital
  • Privacy in the Age of Siri and Alexa
Module 3 - Data Security and Compliance 1h 40mins

Good data management is underpinned by secure, compliant data gathering and management. Demonstrate best practice to your customers and web visitors using the GDPR and CCPA learnings below.

Knowledge Gain:

Laws and Guidelines  Get Ready for the California Consumer Privacy Act (CCPA) Key Concepts of GDPR GDPR Enforcement: How the 2019 Google Fine Made a Statement Preparing Your Business for GDPR 

Case Study:


Expert Insights:

Brian Lavery (AccuWeather) on Data and GDPR

Module 4 - Data and Marketing 1h 42mins

Your email database is one of your biggest assets. Nurture it, segment it and use it creatively to deliver high impact digital marketing results that dramatically improve your ROI.

Knowledge Gain:

Managing Email Data  Growing an Email Subscriber Database Practical Guide to Email Marketing Metrics  

Case Study:

The Skimm


  • Practical Guide to the Top Email Marketing Automation Tools
  • Email and Social Media ROI Calculator
Module 5 - Visualizing and Presenting Data 2h 42mins

Present and summarise the key findings contained in your data. Learn how creative visualisation and presentation can help share a wider understanding of what your data is telling you.

Knowledge Gain:

Reporting, Visualization, and Presenting Data  Improving Your Presentation Skills The Best Analytics Tools for Digital Marketing Enhancing Your Problem-Solving Skills Data-driven Reporting 


  • Practical Techniques to Help Analyse Data Using MS Excel
  • Funnel Conversion Reporting
  • Master Your Presentations

Case Study:

Analytics and Harnessing Customer Intelligence with Drinkaware

Expert Insights:

  • Excel Magic
  • Hands-on With Analytics


Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews


of our members have been promoted after completing one of our courses.


Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews


of our members have been promoted after completing one of our courses.

Global Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 165,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


2 globally recognized certifications

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

165,000+ Members trust DMI
to Progress their Career

165,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 165,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend... 

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Our 165,000+ Members work for companies like:

Globally recognized certifications

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How much does this short course bundle cost?

The course fee is $670

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to get actionable skills quickly and attain 2 globally recognized certifications.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

Buy our eCommerce Bundle

Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game


Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews


Alumni Promoted upon completion of DMI Course

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