DMI TRACK
Customer Experience (CX) Course
This popular Customer Experience course teaches you the increasing importance of Customer Experience Management. Quickly grasp how to track and analyze the changing nature of your digital customers, create feedback loops and fully embed the customer experience within your business.
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12 years delivering excellence
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Associate Certification
Globally recognized
Includes DMI Membership
FREE with all courses
Customer Experience Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in of Customer Experience
↗ 4 Interactive Modules.
↗ Associate Level Certification.
↗ 8 Hours self-paced learning content.
↗ Practical Toolkits and Templates.
↗ FREE DMI Membership included.
Key skills and competencies you will gain
↗ Customer Experience ↗ Custom Personas
↗ CX Basics
↗ Agile Thinking
↗ Designing for CX ↗ Strategic Thinking
↗ Metrics & Performance
What you'll learn
4 Modules • Approx 8 hours Learning Content
Module 1 - Customer Experience: Agility and the Changing Nature of Customers
2h 10mins
The changing nature of customers today means you need to adopt an agile approach for your digital strategy.
Knowledge Gain:
The Changed Buying Process The Basics of CX Introduction to CX in the Digital Environment Agile Thinking
Toolkits:
- Audience Research and Listening Tools
- 7 Tips on Getting to Know Your Customers Better
Module 2 - Designing CX: Placing the Customer at the Center
1h 39mins
Develop your CX knowledge by focusing designing an excellent customer experience – placing the customer at the heart of your activity.
Knowledge Gain:
Assessing CX Designing CX Adaptability in the Workplace
Case Study/Webinar
Glossier: A Thoroughly Modern Beauty Brand
Toolkits:
Buyer Persona Template
Module 3 - Optimizing CX: Authenticity and Involving Customers
2h 36mins
Improve the customer experience by gathering feedback from your customers and forming a genuine response to their needs.
Knowledge Gain:
Becoming a Strategic Thinker Changing the Customer Experience Social Customer Service Strategy The Art of Persuasion
Case Study/Webinar:
- The Fyre Festival & Authenticity in Marketing
- REI: An Outstanding Social Media Success
Module 4 - Measuring CX: Data, Metrics, and Visualization
1h 44mins
Measure your performance. Track your results. Understand the metrics you can use, and at how to report and present your findings.
Knowledge Gain:
Social Customer Service Metrics and Performance Increasing Performance with CX Reporting, Visualization, and Presenting Data
Case Study/Webinar:
McDonald's: Through the Golden Arches to Global Dominance
Toolkits:
- 5 Tactics to Get Great Customer Reviews
- How to deal with fake online reviews
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 165,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.
165,000+ Members trust DMI
to Progress their Career
165,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 165,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 165,000+ Members work for companies like:
Globally recognized certification
The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions
How much does this Custom Experience (CX) short course cost?
The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Customer Experience (CX).
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals Customer Experience You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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