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Content Marketing Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in content marketing.
↗ 5 Interactive Modules.
↗ Associate Level Certification.
↗ 10 Hours self-paced learning content.
↗ Practical Toolkits and Templates.
↗ FREE DMI Membership included.
Key skills and competencies you will gain
↗ Brief Development ↗ SEO Marketing Concepts
↗ Keyword Research ↗ Content Creation
↗ Connecting Content with Audiences
↗ Measuring Content ↗ Channel Promotion
↗ Content Audit
What you'll learn
5 Modules • Approx 10 hours Learning Content
Module 1 - Personas and SEO Strategy
1h 18mins
We teach you how to conduct detailed customer persona research, and identify the right ‘on-page’ content strategy for your website.
Knowledge Gain:
Purpose of Content Marketing Buyer Personas Social Media Demographics Guide for Digital Marketers Developing a Brief SEO Content Marketing Concepts
Toolkits included:
- Buyer Persona Template
- Digital Marketing Campaign Brief
Expert Insights:
Nail Your Content Strategy with Kate Talbot
Module 2 - Keywords, SEO, and Voice Search
1h 49mins
Your website is more than just words on a page. In this module, you’ll learn how to use the right language that brings traffic to your website, and increases your revenue.
Knowledge Gain:
Keyword Research 5 Usability Principles That Make Visitors Stick
Toolkits included:
- Infographic: The 5 Steps of Keyword Research
- Toolkit & Handbook: On-Site SEO Audit
Case Study/Webinar:
Voice Search with Clark Boyd (podcast)
Module 3 - Creativity and Storytelling
3h 34mins
Celebrate your brand by telling your own story. Ask your audience to share, like and engage. In this module we show you how to understand which messages work best for your customers.
Knowledge Gain:
Content Creation and Repurposing Enhancing Your Creativity Your Brand Story Creating Great Content to Connect with Youth Audiences
Toolkits included:
- Content Ideation Template
- Tools and Templates for Successful Blog Posts
- Brand Style Elements Template
Case Study/Webinar
- Wimbledon
- The Image Recognition Market
- Lego: The Building Blocks of a Modern-Day Superbrand
Expert Insights:
- The Power of Design-Led Content Marketint
- How to Write Well Online
- Creating Great Content to Connect with Youth Audiences
Module 4 - Channel Promotion and Collaboration
2h 14mins
From email to social media, in this module you’ll learn how to organize and measure your content output. You also get a range of toolkits designed to help you manage your content marketing efficiently.
Knowledge Gain:
Content Scheduling and Promotion How to Build an Influencer Marketing Strategy Successful Collaboration Inbound Channels: Social and Content
Toolkits included:
- Content and Channel Matrix Template
- Content Production Budget Tracker
- Social Media Calendar Template
- Email Content & Copywriting Checklist
- 10 Steps to Creating a Social Media Strategy
Case Study/Webinar:
- Email Marketing Strategy - The Ultimate Blueprint
- Walkthrough: Mailchimp Email Creation
- The Skimm
Expert Insights:
How AccuWeather uses social media to distribute content and engage users
Module 5 - Measuring Performance
1h 19mins
A great content strategy can take your message far and wide quickly. We show you how to measure and understand what messages are working – and where.
Knowledge Gain:
Measuring Content Performance Evaluating the Performance of SEO Content Content Audit Checklist The Best Social Media Metrics to Focus On
Toolkits included:
- Social Content Distribution & Engagement Dashboard
- Content Audit Checklist
Expert Insights:
Using Analytics to Boost Content with Stephen Walsh
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Our courses are taught by industry leading skills experts with relevant career ready content.
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Join 165,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
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165,000+ Members trust DMI
to Progress their Career
165,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 165,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
Excellent course materials that take one's career to the next level
Dave G, South Africa
For anyone looking to enhance their marketing knowledge, DMI is the way to go.
Erica Weiss, United States
I am grateful that DMI concisely gathered all the best digital marketing practices under one roof.
Andrej S, Slovenia
Our 165,000+ Members work for companies like:
Globally recognized certification
The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions
How much does this Content Marketing short course cost?
The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of Content Marketing. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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